Detection of training needs for university teachers in the Area of EconomicAdministrative Sciences: A study at the Autonomous University of Nayarit

This article aims to identify the training needs of faculty members in the economics-administrative area at the Autonomous University of Nayarit through a census applied to 82 professors. A quantitative approach was employed, using a descriptive and cross-sectional design with a validated questionnaire that measured general and specific competencies in various academic areas. The instrument demonstrated high reliability, with a Cronbach’s alpha coefficient of 0.89. The results highlight a significant need for training in digital tools (65%) and innovative pedagogical strategies (58%), as well as specialized areas such as digital marketing, international trade, and financial standards, depending on the discipline. Additionally, 60% of the professors expressed interest in receiving training in advanced analytical technologies. The preference for online courses and in-person workshops, with a biannual frequency, underscores the importance of implementing training programs tailored to the specific demands of each area.