Research on Incentive Mechanism for New-Generation Employees Based on Maslow's Hierarchy of Needs Theory

This paper investigates the incentive mechanisms for new-generation employees grounded in Maslow's Hierarchy of Needs Theory.By employing questionnaires and data analysis, the study explores the needs and satisfaction levels of this cohort across five needs levels: physiological, safety, social, esteem, and self-actualization.Findings reveal significant pressure on physiological needs with low satisfaction on compensation, benefits, and work environment.New-generation employees prefer harmonious and open work environments, crave respect and recognition, and prioritize personal growth and development.Based on these insights, the paper recommends optimizing compensation systems, fostering a positive team atmosphere, establishing fair and transparent incentive mechanisms, focusing on personal development, and attending to mental health.These suggestions aim to enhance motivation, work enthusiasm, and loyalty among new-generation employees, ultimately promoting sustainable enterprise development.