An Analysis of the Effect of Excessive Exposure to Media (Slangs in Urdu) on Students’ Communication at Graduate Level in Pakistani University, During Covid-19

The present study is a qualitative study and it focuses on the effects of media especially on the vocabulary of the students. The students at graduation level of NUML University, that is renowned for the language courses in Asia are assessed by their respective teachers during written and presentation tasks. This study is a qualitative analysis through the interviews comprised of fifteen open-ended questions from the teachers that are teaching to 4th semester of BS English. The data from transcribed interviews is analysed thematically using NVIVO, The study aims to find the problems of student’s academic language due to effect of over exposure to screen. This study also suggests possible solutions for future. It recommends training teachers with IT for Education Purposes. Lectures are to be prepared to cope with such kind of natural disasters. This study will be helpful for the curriculum designers and also for the media controlling policies to work positively specially for the academic language of students at university level. The present study is a qualitative study and it focuses on the effects of Slangs used in Urdu language of media especially on the vocabulary of the students. The students at graduation level of NUML University, that is renowned for the language courses in Asia are assessed by their respective teachers during written and presentation tasks. This study is a qualitative analysis through the interviews comprised of fifteen open-ended questions from the teachers that are teaching to 4th semester of BS English.