Methodology of Sociological Research in Food Design

The food industry often relies on sociological research to develop new products. The authors distilled long-term experience of qualimetric forecasting into a new survey methodology with its planning, organization, stages, sampling, topics, methods, and tools. A set of recommendations makes it possible to develop a relevant questionnaire, as well as to provide a quantitatively and qualitatively representative sample. The methodology includes a special approach to data processing that can be applied to product design or technology improvements. The sample volume is calculated based on the share of new responses in partial selection.