Verbal Components of Movie Posters as Units of Intercultural Communication

The article discusses verbal components of movie posters as units of intercultural communication. We consider the main means of transformation of various verbal components of movie posters in the process of intercultural transfer. The verbal components of a movie poster include the title of the film, the subtitle, the main participants of the film crew and sometimes the information about the director's previous achievements (blockbusters and awards). The central verbal component of a movie poster is the title of the film, that is why its adequate translation proves to be extremely important.