Gramsci y la Hegemonía como proceso discursivo material.

The objective of this article is an assessment of the role of the notion of Hegemony developed by Antonio Gramsci to respond to the limits of Ernesto Laclau's communicative-discursive analysis. At the same time, its framework is an analysis of the effectiveness of the formalist and constructivist model in which Habermas analyzes the impact of digital networks on public opinion. From a Political Economy of Communication approach, the relevance of the category and approach to hegemony in Gramsci's own conceptualization is assessed. Its validity derives from the complexity that communicative processes and discursive production currently manifest. Just as the unusual role of discourses and communicative practices play in the production of political subjectivity that regulates the relationship between state and civil society. The assessment of Gramsci's conceptualization of hegemony also serves as the basis for an analysis of the context of emergence of far-right discourses in Latin America, as well as their ability to dominate the public and political sphere.