Personal Values and Sustainable Consumerism: Performance Trends, Intellectual Structure, and Future Research Fronts

ABSTRACT Extant literature suggests that personal values influence consumers' choice, intention, and preference for sustainable and environment‐friendly products. By adopting a replicative and systematic‐cum‐quantitative approach, this bibliometric review attempts to map the existing literature, which jointly studies personal values and sustainable consumption. Choosing from the bibliometric toolbox, we employed a diverse set of analyses such as performance analysis, co‐authorship analysis, cartographic analysis, thematic mapping, and thematic evolution on a refined dataset comprising 419 peer‐reviewed journal articles from 187 journals. The findings of this synthesis point to six distinct topical clusters to orchestrate and present the intellectual structure, along with identifying top contributors and constituents in the domain. We also map the themes and chart the evolution using the Sankey diagram on Bibliometrix‐R. In addition, a three‐dimensional TMC framework is adopted to outline avenues for future research. Furthermore, we suggest implications for theory and practice and elucidate the limitations.