COMPETITIVENESS OF ENTERPRISES UNDER SANCTIONS RESTRICTIONS: MODERN FEATURES AND STRUCTURAL COMPONENTS

The sanctions restrictions had a negative impact on the competition of domestic enterprises, as they put them in obviously unfavorable conditions. Therefore, the concept of competitiveness has acquired a new economic essence in relation to the conduct of competition by Russian enterprises in international markets. The main goal of this study is to clarify the economic essence of the concept of competitiveness, as well as its components in relation to the modern realities of the development of the Russian economy. To achieve this goal, the study used methods of synthesis and analysis of economic information. As a result of the study, the concept of competitiveness of enterprises and its structural components in relation to the conditions of sanctions restrictions were clarified.