FEATURES OF THE WORK OF THE UNIVERSITY PSYCHOLOGICAL SERVICE IN THE CONTEXT OF MODERN CHALLENGES

The authors describe the current state of affairs in the global ICT industry and in the markets themselves, on the network, in digital ecosystems, on marketplaces, where big tech decides to launch new lines of gadgets for the next breakthroughs in AI and on the experience of Big Data, make forecasts for the mainstream and on potential leaders in Industry 4.0.The main tasks for the development of the cyber environment and the space of virtual and additional reality determine the tasks of the growing opposition between the collective West and the countries of the global South, the awakening East and Russia, which is fighting for its own self-purification.