Analyzing the Economic Impact of Influencer Marketing on Electric Car Consumers

This research investigates the economic effects of influencer marketing within the electric vehicle sector. As social media increasingly influences consumer behavior, influencers are crucial in advocating for various products, including electric cars (EVs). Study participants' perceptions, decisions, and demand for electric automobiles are analyzed in relation to influencer endorsements. This research analyzes market trends, sales data, and influencer marketing successes to evaluate how much digital influencers boost the electric vehicle industry's economy. The results offer significant insights for marketers, automotive manufacturers, and policymakers aiming to utilize social media to enhance EV adoption and promote sustainable growth in the automotive market. DOI: https://doi.org/10.52783/pst.1102