How Does Green Knowledge Sharing Improve Sustainable Business Performance?

ABSTRACT This study aims to investigate the mediating impact of green innovation (GI) on the relationship between green knowledge sharing (GKS) with sustainable business performance (SBP) and sustainable competitive strategy (SCA). Furthermore, we investigate the moderator effect of green organizational culture (GOC) on the relationship between GKS and SBP. A conceptual model structured with six hypotheses that are tested through articulated study, the study with an empirical approach is developed and applied to 350 questionnaires of middle‐level managers in Bangalore city and rural areas. The results of the study indicate that GKS has a significant impact on SBP and SCA. While GOC plays an insignificant moderator role on the relationship between GKS and SBP. In contrast, GI plays a positive mediation impact on the relationship between GKS with SBP and SCA. In addition, GS has a positive impact on SCA.