A Review: Health and Wellness Promotion in Context with Indian Tourism

A traditional form of tourism was thought to be wellness and health tourism. In terms of yoga, spas, and Ayurveda, India has become a top travel destination for wellness travellers and medical and spiritual pursuits. The study's findings indicate the various locations in India, along with their wellness treatments that is promoting Healing as well as health tourism in India. In order to draw patients and promote "world class" medical facilities, the government sponsors trade exhibitions and other promotional activities that are hosted abroad (Wibulpolprasert, 2004). The government is permitting 100% FDI in medical tourism due to the effectiveness of the public-private partnership model (Dave, 2023). This research study describes numerous measures adopted by the Indian govt. to encourage wellness and health tourism, such as AYUSH, in the same context. Future scholars may find it supportive to focus their research specifically on each health and wellness centre using the results of this case study, which are more detailed.

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Publication Details

Journal
International Journal for Multidimensional Research Perspectives
Published
2024-12-11
DOI
https://doi.org/10.61877/ijmrp.v2i12.219
Primary Topic
Global Healthcare and Medical Tourism
Type
article
Field-Weighted Citation Impact
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article

A Review: Health and Wellness Promotion in Context with Indian Tourism

Rohit Gill, Vijender Noonwal, Shubham Kalia
International Journal for Multidimensional Research Perspectives
Global Healthcare and Medical Tourism
article

A Review: Health and Wellness Promotion in Context with Indian Tourism

Rohit Gill, Vijender Noonwal, Shubham Kalia
article en

Abstract

A traditional form of tourism was thought to be wellness and health tourism. In terms of yoga, spas, and Ayurveda, India has become a top travel destination for wellness travellers and medical and spiritual pursuits. The study's findings indicate the various locations in India, along with their wellness treatments that is promoting Healing as well as health tourism in India. In order to draw patients and promote "world class" medical facilities, the government sponsors trade exhibitions and other promotional activities that are hosted abroad (Wibulpolprasert, 2004). The government is permitting 100% FDI in medical tourism due to the effectiveness of the public-private partnership model (Dave, 2023). This research study describes numerous measures adopted by the Indian govt. to encourage wellness and health tourism, such as AYUSH, in the same context. Future scholars may find it supportive to focus their research specifically on each health and wellness centre using the results of this case study, which are more detailed.

International Journal for Multidimensional Research PerspectivesVol. 2(12)
Marymount University (US)
Decent work and economic growth
Openalex Percentile: Top 60%
Global Healthcare and Medical Tourism
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A Review: Health and Wellness Promotion in Context with Indian Tourism — Rohit Gill, Vijender Noonwal, et al. · International Journal for Multidimensional Research Perspectives (2024) | TGRS Research Map | TGRS