A Study on Consumer Intention and Using Communication Technology towards Online Grocery Shopping

Online shopping has grown to the huge extent over the year throughout the world. The importance of online business is increasing and making it more fast and convenient for consumers. The purpose of this study aims to identify the customers’ expectations on risk factors, product varieties for OGS. And to study the technological barriers faced by consumers in terms of integration and usage of ICT. The data was collected through a Big Basket customer questionnaire of 196 respondents from Tiruppur. The studies is descriptive sampling technique is used to select the respondents. The data gathered are analyzed and interpreted with the help of Descriptive statistics, multiple correlation analysis and multiple regression analysis. The result of the study portrays that preference of the customers are shopping online as it is a great advantage they can able to shop at any time as per their convenience, as well as it saves time and the information given about the product on the site is sufficient.