Evaluation and Analysis of the Development Level of Smart Tourism in Huangshan Scenic Area from the Perspective of Tourist Experience

Through the analysis of tourist experience evaluation, the existing problems of smart tourism in scenic spots are summarized, and the development level of smart tourism in Huangshan Scenic area is understood.In this paper, through literature review, field investigation, consultation and interview and other methods, the evaluation index of the development level of smart tourism in Huangshan Scenic area is preliminarily constructed.By using factor analysis and simulation comprehensive evaluation method, the problems in the construction of smart tourism in scenic areas during tourist experience are summarized, and optimization strategies are provided for the construction of smart tourism in Huangshan Scenic area.