Public Health Messaging on Twitter During the COVID-19 Pandemic: Observational Study
Understanding the nature of the public response to PHEs' messages on social media is essential for refining communication strategies during health crises. Our findings underscore the importance of using moral-emotional language strategically to reduce polarization and build trust.
Authors
- Nazanin Sabri (ORCID: https://orcid.org/0000-0002-0861-9444)
- Kristina Lerman (ORCID: https://orcid.org/0000-0002-5071-0575)
- Louiqa Raschid (ORCID: https://orcid.org/0000-0002-0630-6049)
- Ashwin Rao (ORCID: https://orcid.org/0000-0001-8751-3076)
- Siyi Guo (ORCID: https://orcid.org/0000-0001-6422-3420)
Institutions
- University of Southern California (US)
- University of California San Diego (US)
- University of Maryland, College Park (US)
Publication Details
- Journal
- Journal of Medical Internet Research
- Published
- 2024-12-10
- DOI
- https://doi.org/10.2196/63910
- Citations
- 6
- Primary Topic
- Misinformation and Its Impacts
- Type
- article
- Field-Weighted Citation Impact
- 6.79