Impact of virtual reality technologies on the perception and interpretation of contemporary art

The purpose of the study was to analyse the impact of virtual reality technologies on the emotional perception of contemporary art and determine how the integration of virtual reality changes traditional forms of artistic expression. The methodology was based on the analysis of the main areas of technology use in contemporary art and the investigation of practical examples. The paper discusses the basics of the influence of virtual reality on the emotional perception of art, emphasising how the immersive effect, interactivity, and audio-visual effects create new opportunities for artistic expression. The key role of interactivity in understanding art through virtual reality technologies, including personalisation of the artistic experience, collective interaction, the use of game elements and dynamic content, is considered. Practical examples of the introduction of technologies in traditional art, in particular, in museums, art projects, and exhibitions, are provided. The study analysed the cultural context and its role in integrating digital innovations into contemporary art, considering historical background, social aspects, economic factors, and ethical issues. The main results of the study included: virtual reality significantly enhances the emotional response of viewers through the immersive effect, creating a deeper emotional connection with the work of art. Interactivity allowed viewers to actively interact with art, making the experience more dynamic and personalised. The practical implementation of virtual reality technologies in museums, art projects, and exhibitions demonstrates new ways to interact with cultural heritage and works of art. The cultural context plays an important role in the integration of virtual reality, in particular, the historical, social, economic, and ethical aspects that determine the success of technology implementation in art. These results highlight the significant potential of VR to transform contemporary art, opening up new horizons for creativity and audience engagement, but also point to the need to take important economic and ethical aspects into consideration