THE CONSOLIDATION OF AN ORGANIZATION'S SOCIAL CAPITAL: THE MODEL ANALYSIS

The issues of an organization's social capital are significantly relevant in the rapidly changing world. The study was conducted with the aim of validating the Components of an organization's Social Capital methodology and studying the complex of relationships between various components of social capital, which together constitute its consolidated form. An important task is also the analysis of the model of an organization's consolidated social capital in relation to other related constructs, such as organisational loyalty, reputation and trust. The study involved 300 participants, residents of Russia, working in organisations of various professional orientations. After studying the structure of obtained correlations, three factors were identified - Reputation, Trust and Commitment, explaining 74% of the variance in the respondents’ answers. The findings of the study can be used to improve the effectiveness of socio-psychological support for the consolidation of social capital in organisations.