A Cognitive reading of the concept of colloquiality

The aim of the research is to make a cognitive analysis of the adjective разговорен (̒colloquial̕) in the Bulgarian linguistic consciousness, which, according to the author, is the basis of the different terminological understanding of the term colloquial speech. Material from dictionary data, from corpora of the Bulgarian language, from the Internet and from a purposeful associative experiment is analyzed. We can draw the conclusions that the concept of colloquiality is dynamic due to the influence of technologies on communication, and that there is a need to correct the dictionary definition of the adjective разговорен (̒colloquial̕).