Analysis Of Fishery Product Marketing Network And Its Impact On Fish Farmers' Income In Darma Reservoir, Kuningan

This study analyzes the marketing network of fishery products and its impact on the income of fish farmers in Darma Reservoir, Kuningan Regency. Using a qualitative approach, the study was conducted through participatory observation and in-depth interviews with fish farmers, traders, and related stakeholders. The results of the study identified three main marketing patterns: direct sales to consumers, through collectors and retailers, and through longer chains involving wholesalers. Factors that affect farmer income include business scale, market access, product quality, price fluctuations, and production costs, with business scale and market access as the most influential factors. The efficiency of the marketing network was shown to have a significant impact on farmer income. This study recommends strategies to increase marketing efficiency through institutional strengthening, development of market information systems, product diversification, quality improvement, and facilitation of wider market access. These findings can be the basis for developing policies to improve the welfare of fish farmers in Darma Reservoir and have the potential to be applied in similar fish farming centers.