Examining the Challenges of Sports Tourism in Khyber Pakhtunkhwa

Aim of the Study: Prime objective of current research was to examining the challenges of sports tourism in Khyber Pakhtunkhwa, Pakistan. Methodology: The population of this particular study was comprised of all the sport organizers of tourism authorities (The Khyber Pakhtunkhwa Cultural & Tourism Authority (K.P.C.T.A), Galiyat Development Authority (G.D.A) and Kaghan Development Authority (K.D.A) in K.P.K, Pakistan. A total 75 subjects were taken as population, it was very limited and easily approachable, and census method was used for data collection. The investigator used descriptive research design with the cross-sectional survey approach for data collection. The investigator utilized a self-made close-ended on 4-point Likert scale for the purpose of data collection. The pilot testing was done for the purpose to examine the existing draw backs and errors in the initial draft of research instrument. For the content validity purpose, the initial version of the instrument was sent to the five experts of the field. Cronbach’s alpha method was used for checking the research tool’s reliability and its value was 0.76. The response rate was recorded as 92.30%. For data analysis, descriptive statistics (Frequencies, percentages and mean) were used to analyze and tabulate the collected information. Findings: The results showed that sports tourism challenges such as organizational challenges, environmental challenges and social challenges are a major concern for sports tourism in the surveyed area which is the main cause of downfall of sports tourism. Additionally, the study identifies the importance of addressing social and cultural barriers to promote greater participation, particularly among female athletes. Conclusion: So, the study recommended that sports tourism department of Pakistan may improve the infrastructures (accommodation, transportation, and equipment). This will lead to enhance sports tourism in Pakistan.