A STUDY OF INVESTMENT BEHAVIOUR OF THE COMMERCE STUDENTS OF UNIVERSITY OF DELHI

The expectation for greater self-reliance among individuals has resulted in an increased emphasis on financial literacy in recent decades. Financial literacy is crucial for all demographic groups within a country. Young individuals employ diverse strategies for generating and managing their financial resources. The saving and investment choices made by students significantly influence their financial stability and future economic decisions. This research seeks to assess the investment behaviour of commerce students at Delhi University through several dimensions, including the proportion of savings designated for investments, preferred investment vehicles, considerations influencing investment choices, and the application of fintech in investment practices. The research found that students demonstrate a significant awareness of various investment options, particularly regarding the incorporation of fintech into their investment strategies. Additionally, students with income are more likely to save and invest than those who depend mainly on financial aid or parental assistance.