Competitive Integration of Social Tourism Enterprises Through an Organizational Management System: The Case of El Jorullo in Puerto Vallarta, Jalisco

Ejidos are a unique form of land ownership in Mexico based on cooperative and mutual aid, characterized by management problems. Some ejidos have given rise to social tourism enterprises (STE), which seek to respond to local needs by carrying out traditional agricultural and livestock activities complemented by tourism. This sector requires integration to compete. The cases addressed are the STEs in the ejido called El Jorullo, a tourist destination in Puerto Vallarta, Jalisco, Mexico. Therefore, this research’s general aim was to analyze a proposal for a strategic management system for the STEs of ejido El Jorullo based on social capital to promote their competitiveness. The methodology is qualitative, based on social network analysis (SNA) to identify the social capital of the participants of El Jorullo and their enterprises from the perspective of the theory of organizational population ecology and subsequently, the emptying of this information to feed a technology-based management system. The results indicate the six stages of the proposed system for integrating the enterprises. This allows identifying an option for STEs to become more competitive through the integration and involvement of various stakeholders.