A STUDY ON RECRUITMENT AND SELECTION PRACTICES OF ANDHRA PRADESH PAPER MILLS LIMITED, UNIT: KADIYAM

Recruitment and selection are critical processes in human resource management that aim to identify, attract, and hire the best candidates for organizational roles. Effective recruitment ensures a diverse and qualified candidate pool, while a well-structured selection process helps organizations choose the most suitable individuals. The recruitment process involves job advertising, sourcing candidates, and engaging with potential employees through various channels, including digital platforms, job fairs, and networking. Selection, on the other hand, focuses on assessing candidates through interviews, tests, background checks, and reference verification to determine their skills, experience, and cultural fit. This process is essential for enhancing organizational performance, reducing turnover, and maintaining a positive work environment. The growing use of technology, such as applicant tracking systems (ATS) and artificial intelligence (AI) in recruitment, has streamlined the process, making it more efficient and data- driven. This study explores the significance of recruitment and selection, factors influencing these processes, and modern trends that shape talent acquisition strategies in today's competitive job market. *** Keywords: effective recruitment strategies, candidate satisfaction.