IMPACT OF COMMUNICATION SKILLS ON PERSONAL DEVELOPMENT IN MODERN ORGANIZATIONS

Communications and the communication process have a significant impact on organizational development and modern management. This impact is decisive and requires an analysis of the internal and external factors that can affect the success of the organization. The purpose of the development is to emphasize the possibilities for personal improvement through the effects of the communication process and the construction of basic and specific communication skills among workers in modern organizations. The main tasks that are logically related to the set goal and follow from it are: to highlight the essence of personal development through communication in organizations; to emphasize the importance of general factors related to personality development; to identify the basic communication skills favoring personal development in modern organizations. Through effective communication, leaders can convey their visions and strategies to employees, inspiring and motivating them. Also, through open dialogue and exchange of ideas, a better understanding of strategic goals and methods is created. The basic methods used in the development are qualitative, namely - philosophical analysis, synthesis of new theory and analysis of concepts and definitions. From the quantitative methods, the literature review was used. The main results, based on the analyzes already made, show that personal development, strategic thinking and communication in organizations are essential for managing change and adapting to a changing environment. A basic conclusion can be drawn that clear and open communication helps employees to adapt more quickly to new strategies and actively participate in overall organizational development. The main recommendation is the need to take into account the influence of strategic thinking and organizational communications on modern and increasingly dynamically developing organizations. These influences are undoubtedly positive as they contribute to better management, achievement of strategic goals, growth and fruitful cooperation. The additional data that can be indicated in connection with the issues already considered are aimed at the positive identification and presentation of the personality, by means of improving various useful skills such as the formation of digital literacy and culture.