THE ROLE OF SMM IN BUSINESS DEVELOPMENT
The article examines the impact of SMM on the development of entrepreneurial activity in the digital economy. The study revealed the positive and negative sides of the use of SMM and social media, as well as their impact on the interaction of economic entities. It is concluded that SMM contributes not only to the rapid development of business, but also to the effective interaction of all economic entities, contributing to the sustainable growth of the national economy
Authors
- Bella Zaurbekovna Karmova (ORCID: https://orcid.org/0000-0002-6859-770X)
- Diana Khasanovna Shikagasova
Institutions
- Kabardino-Balkarian State University (RU)
- Kabardino-Balkar State Agrarian University (RU)
Publication Details
- Published
- 2024-12-06
- DOI
- https://doi.org/10.31483/r-115119
- Primary Topic
- Digital Transformation in Law
- Type
- article
- Field-Weighted Citation Impact
- 0.00