Strawberry (Fragaria L.) transportation model in Mexico for Closed Market

The objective of this research is to develop a transportation model for the optimization of strawberry distribution in Mexico in a closed market through the use of linear programming. The formulation of this model includes the objective function and supply and demand constraints derived from various calculations and research. The information gathered comes from official sources such as SIACON, INEGI and the Foreign Trade Information Cube of the Bank of Mexico. On the other hand, transportation costs are calculated using GlobalMap© and the resolution of the model through LINDO 6.1® software. This model allows for the identification of optimal routes and quantities for distribution between strawberry supplying and demanding states, and not only optimizes internal logistics, but also reduces transportation costs.