Abaya Design for Women: Cultural Sensitivity Management and Style Stability

This study investigates the clothing requirements and preferences of Pakistani Muslim women, particularly focusing on the design and comfort of abayas. With the emergence of modest fashion as a global trend, there has been a growing interest in catering to the specific needs of Muslim women, including those in Pakistan. Qualitative data collection methods were employed to gather insights into the challenges faced by Pakistani Muslim women in traditional abayas, such as discomfort during activities like bike rides and issues with sizing and esclaptor trap. The findings underscore the demand for contemporary and comfortable abaya designs in Pakistan, advocating for improved representation and inclusivity in fashion. The study highlights the desire of Pakistani women to wear stylish gowns while adhering to modest fashion principles. Based on these insights, a new line of abayas has been developed, emphasizing simplicity and versatility to address the diverse needs of Pakistani Muslim women effectively. This research contributes to the ongoing discourse on modest fashion and highlights the importance of inclusive design practices in the fashion industry.