Study on the Impact of AI-Powered GHRM Practices on Employee Behavior and Organizational Performance: Evidence from SMEs of Pakistan

This study investigates the influence of incorporating artificial intelligence (AI) into green human resource management (GHRM) on the performance of organizations. It studies explicitly how employee behavior acts as a mediator in this relationship. A quantitative research design was employed, utilizing a cross-sectional survey of 367 employees and HR professionals in organizations that have implemented AI in their GHRM practices. Utilizing structural equation modeling (SEM), the results indicate that AI-driven GHRM practices substantially affect employee behavior, encompassing environmental responsibility, job satisfaction, and organizational commitment, which subsequently enhance organizational performance. These results underscore the importance of strategic AI implementation and transparent communication in driving positive employee behaviors and achieving organizational success in the context of GHRM. Keywords: Artificial intelligence, Green human resource management, Organizational Performance, Employee green behavior