Analyzing The Effect of Body Size and Body Weight of Local Horses on Their Selling Price at The Tolo Horse Market, Jeneponto

Determining the selling price of horses in the Tolo Horse Market has been using the estimated system due to the limitations of weighing equipment. So, it is necessary to research the accuracy of determining the price seen from the body size and body weight of livestock and its effect on the selling price of local horses. This research was conducted in Tolo Horse Market. This research used a mixed method with a convergent parallel design approach. The results showed that the size of body length and chest circumference of horses is relatively more varied than waist height and pelvic height. Chest circumference and body length significantly (p<0.05) affect the selling price of horses in Tolo Horse Market. In conclusion, the selling price of local horses in the Tolo horse market is significantly influenced by body size, namely chest circumference, body length, and body weight. In comparison, the hip height and pelvic height of horses do not affect the selling price of horses. The ability to estimate the price is quite reasonable based on the linearity between the body weight of the research results and the selling price set. However, the use of measuring instruments is still recommended for accuracy.