Sports Culture, a Change From a Possession Era to an Access Era

New changes in Sports Culture are determined by the superiority and inferiority of the two sensitivities about “How much will it transform a Sport-Cultural living space from possession to access?” and “Who are we? How do we want to live in the 21st Century?” This study began from a precondition that a new Capitalism Market Economy is leading Sports Culture to a huge transformation. Literature research was used in the study. This study purposed to suggest an entire view of the direction of the Sports-entertaining human society to the future by analyzing a turning point from a possession era to an access era of Rifkin's (2001) theoretical frame.