Research on social perception of surfing: Focusing on social media analysis

The purpose of this study is to provide basic information for revitalizing surfing through analysis of social awareness of surfing. This study collected data using Textome and conducted analysis using Textome, UCINET 6, and Netdraw. As a result of the study, Yangyang-gun was at the center of the expansion of the surfing base, and the main issues were formed into four groups: overseas surfing experience, Yangyang surfing experience, surfing experience in areas other than Yangyang, and surfing lesson experience. Through the results of this study, first, it was confirmed that Yangyang is a famous surfing spot, and second, Yangyang-gun needs to maintain a bottom-up regional development paradigm in order to continue its reputation as a surfing spot. Third, local governments that use surfing as a tourism resource need to benchmark Yangyang-gun and develop new tourism products that take regional characteristics into account. Fourth, it is necessary to prepare measures to improve accessibility in areas with low accessibility for young people, who are the main participants in surfing.