Effects of ICT-based Sports Activity Participants' Servicescape on Participation Experience, Perceived Value, and Behavioral Intention

The purpose of this study is to verify the effect and relationship of the servicescape of participants in ICT-based sports activities on participation experience, perceived value, and behavioral intention. The subjects of this study were 350 participants who visited ICT-based sports facilities in Gyeonggi-do and Incheon, Frequency Analysis and Correlation Analysis were performed using SPSS Window version 28.0, and Confirmatory Factor Analysis was performed using AMOS 28.0 to test the hypothesis of the subsequent study. Finally, the following conclusions were drawn as a result of analysis by applying the Structural Equation Model. First, the servicescape of the study participants was found to have a positive effect on the participation experience. Second, it was confirmed that the participation experience of the study participants had a positive effect on the perceived value. Third, it was investigated that the participation experience of the study participants had a significant effect on the behavioral intention. Fourth, it was confirmed that the perceived value of the study participants had a positive effect on the behavioral intention.