Acceptance Intention of Water Leisure Sports Application by using the Extended Technology Acceptance Model

This research aims to find out determinant factors influencing the intention to use a water leisure sports application by using extended Technology Acceptance Model(TAM). To achieve the goal, surveys were conducted in Seoul, Gyeonggi, and coastal areas of Gangwon, and responses from a total of 356 participants were analyzed. Structural equation modeling was conducted using SPSS and AMOS, and the main findings are as follows. First, innovation resistance did not significantly affect perceived usefulness, but it did have a negative impact on perceived ease of use. Second, subjective norms had a positive influence on both perceived usefulness and perceived ease of use. Third, perceived ease of use had an effect on perceived usefulness, and together, these factors positively influenced the intention to use the app. Thus, strategies to reduce innovation resistance and enhance subjective norms are necessary. This study offers valuable insights for the popularization of applications related to the water sports industry