PAYLATER USAGE BEHAVIOR AMONG UNIVERSITY STUDENTS: A MODIFICATION OF THE THEORY OF PLANNED BEHAVIOR

This study aims to empirically test the interrelationship of Paylater use which is suspected to be influenced by hedonic conformity and family financial education, as moderated by financial risk tolerance and self-control among students. This study applies the Theory of Planned Behavior (TPB) by modifying the determinant variables as determinants of Paylater usage behavior. By applying the purposive sampling method, 117 undergraduate and postgraduate students were selected as respondents. The findings revealed that hedonic conformity has a positive effect on the use of Paylater, while family financial education has a negative effect on the use of Paylater. Furthermore, financial risk tolerance has been shown to moderate the hedonic conformity pathway on the use of Paylater, but self-control has not been demonstrated to moderate the effect of family financial education on the usage of Paylater.