Strategic Analysis of a Fish Manufacturing Company in Egypt

This study involved a strategic analysis of a fish manufacturing company in Egypt during 2021-2022, utilizing SWOT analysis, environmental factor interactions, decision-making frameworks, and quantitative analysis matrices. Data were collected using a questionnaire and information from the Egyptian Statistical Authority. The results indicated that the internal environmental factors included 22 elements, comprising 20 strengths and 2 weaknesses. In contrast, the external factors included 19 elements: 13 opportunities and 6 threats. The weights of the strengths and opportunities were higher than those of the weaknesses and threats. Employees were identified as significant weaknesses and threats. Additionally, the growth and expansion strategy ranked highest, with an overall attractiveness average of 3.17, followed by the improvement and development strategy at 3.03. The contraction strategy ranked third, with an average of 1.51. This study recommends that processed fishery products, particularly for export, play an important role in enhancing Egypt's trade balance.