The Role of Smartphone Applications in Enhancing the Tourist Experience in Egypt (Applied on Tripadvisor)

The revolution that occurred in the field of communications technology led to the emergence of smartphone technology "Smart Phones" provide the possibility of communication between tourism service providers and customers, and between customers with each other on the Internet to exchange information and opinions about tourism and travel activities. Smart phone applications in tourism create multiple opportunities for innovation to make people’s travel experience faster, simpler, and more enjoyable. moreover, the adoption of smart phone applications in tourism can lead to the increase of work efficiency, quality of services, and reducing financial costs. The main aim of this research is to study the relationships Between travelling preparation and implantation procedures using smart phones applications and the tourism experience. It is also involved in determining whether smartphone applications is as an effective tool to enhance the tourism experience in Egypt and determining the primary tourism services provided by the TripAdvisor application.. a quantitative approach was used by collecting quantitative data, and the data for this study was collected from secondary and primary sources. The population of this study consists of tourists coming to Luxor city, where (417) questionnaires were distributed face-to-face and online. SPSS software was used to analyze the collected data. The results showed that smart phone applications have a major role in enhancing the tourism experience in Egypt. The results also indicated that smart phone applications help in distinguishing an Egyptian tourist destination. The research recommends taking advantage of the technological development in means of communication in the field of tourism marketing by adopting smart phone technology and tourism applications and integrating them into tourism marketing operations in Egypt.