Assessing the Advantages and Disadvantages of Promoting Luxor as a Tourist Film Destination

Tourist destinations all over the World are competing and racing to use the most influential and creative marketing and promotional methods to guarantee attracting more tourists and building positive and attractive image. Films shooting in tourist attraction sites is a modern, creative andeffective method to accomplish this aim, however, there are several global successful experiences in this concern. This study aims to assess the advantages and disadvantages of using tourist attractions sites in general, and cultural heritage and tourist attractions sites in Luxor governorate in particular as film shooting locations to promote Luxor as a tourist film destination. The study used quantitative approach by distributing a questionnaire to citizens of Luxor governorate, as well as another questionnaire to officials of tourist sites in Luxor, tour guides and experts of archeology, to investigate their opinions concerning allowing films shooting in cultural heritage sites in Luxor, and the advantages and disadvantages in this concern. The study concluded that despite of the numerous advantages that could be gained by using cultural heritage sites and other tourist attractions in Luxor as locations for shooting cinematic films, there are some concerns about the negative impacts that could take place, but it can be easily minimized to maximize positive advantages. To achieve this aim, the study recommended that the cooperation and coordination must be present in its’ ideal way between different Egyptian concerned authorities to promote Luxor as a tourist film destination in the most distinguished and competitive way, however to obtain maximum advantages and avoid the disadvantages.