Assessing Communication Skills Among Egyptian Tourist Guides: American Tourists Perceptions

This study aims to identify the communication skills to be available at Egyptian tourist guide and how American tourists assess these skills, as American tourists in Egypt are considered one of the most significant tourism markets in Egypt. This approach analyses the perception and satisfaction with the guided sightseeing tour of Egypt among the American participants.The purpose of this study is to assess communication skills among Egyptian tour guides: American tourist’s perceptions. To achieve this purpose, it was used a descriptive research design - correlation and contrasts. The quantitative methods presented in the questionnaires was designed and distributed to a sample of American tourists in Cairo, Luxor and Aswan.This approach is based on different research methods as questionnaire, participant observation, collecting data; the final form of the main data collection contained 62 questions. A sample of 456 was selected. 451 usable responses were obtained. Questionnaires were collected every 12 weeks (three months). The Statistical Program for the Social Science (SPSS) was used to analyse the questionnaire organizing and analysing it which all of them assure the overall satisfaction of American tourists about the communication skills of their Egyptian tourist guides. The study mainly addressed how American tourists assess communication skills among Egyptian tourist guides. Results of this study will reveal if Egyptian tourist guides possess communication skills in different degrees to perform their tasks. The study also will show the need to improve the Knowledge and attitudes of the new generations of tourist guides.