A stadium approach to managing the creation and development of external business partnerships

Relevance. In modern economic conditions, partnerships cover a wide range of issues: from the motives for creating to evaluating the results of cooperation. To understand the specifics of managing external business partnerships, it is necessary to systematize the main stages of their creation and development.The purpose of writing this article is to apply a stadium approach to managing partnerships to identify promising areas for their development. Objectives: Tasks: to complete the list of stages (highlighted and proposed earlier by other researchers) of the creation and development of external partnerships in business; to give a detailed description of each of the highlighted stages; to identify the key characteristics of external partnerships between organizations at various stages of formation and development. Methodology . When writing this article, a set of general scientific methods of cognition was used: observation, comparison, description, content analysis. Results. The proposed study presents the results of a discussion among some foreign and domestic scientists considering the categorical apparatus of partnerships between organizations. In the article, the author has supplemented the list of stages of partnerships (origin, development and maturity), identified and proposed earlier by other researchers, with the final stage. The article presents a sequence of stages of external partnerships with an appropriate characteristic. Attention is paid to the description of partnership forms (clusters, consortia, technoparks, strategic alliances) in the event of a possible transition of business relations (at the final stage) to a new level characterized by a long duration of cooperation. Conclusions. The key characteristics of each stage of partnership relations are systematized, which will allow in the future to carry out managerial influences on the formation and development of business interaction.