Improving the image of the state civil service for young people using the example of executive authorities of the Kursk region

The relevance of this research topic is due to the fact that the state civil service in executive authorities is the most important institution of modern society, ensuring the effective functioning of the state apparatus and the implementation of state policy. Attracting young talented specialists to the civil service is a key factor in increasing its efficiency and prestige. However, at present there are a number of problems arising from the current evolution, including low wages, lack of career prospects, and a negative image of civil servants of executive authorities in society. The purpose is develop a roadmap to improve the image of the state civil service of the executive authorities of the Kursk region for young people. Objectives: conduct a survey among current young civil servants of the executive authorities of the Kursk region and students of universities of the Kursk region, process the results obtained, develop a roadmap that includes measures aimed at ensuring a decent level of wages, developing a training program, attracting youth organizations, modern marketing and communications, increasing transparency and openness. Methodology. The methodological basis of the work was an interdisciplinary approach combining elements of sociology, psychology and marketing. Conducting sociological surveys among young people and current young civil servants of the executive authorities of the Kursk region. The following research methods were used: questionnaires, interviews, analysis, synthesis, comparison, generalization. Results. During the study, a survey was conducted among current young civil servants of the executive authorities of the Kursk region and students of universities of the Kursk region, the results were processed, and a roadmap was developed to improve the image of the state civil service of the executive authorities of the Kursk region for young people. Conclusion. Improving the image of the state civil service of the executive authorities of the Kursk region for young people is a key factor in attracting young talented specialists to the civil service and increasing its efficiency. To achieve this goal, it is necessary to implement a set of measures aimed at ensuring a decent level of wages, developing a training program, attracting youth organizations, modern marketing and communications, increasing transparency and openness. Only a systematic approach to solving this problem will increase the prestige of the civil service and attract the best personnel from among young people.