Introduction to the special issue: marketing insights from popular culture

Authors

Jonatan Södergren (ORCID: https://orcid.org/0000-0003-2775-8148)
Pierre Guillet de Monthoux (ORCID: https://orcid.org/0000-0003-3127-1949)
Niklas Vallström (ORCID: https://orcid.org/0000-0003-1966-5830)

Institutions

Stockholm School of Economics (SE)
Örebro University (SE)
University of Bristol (GB)

Publication Details

Journal: Journal of Marketing Management
Published: 2024-10-12
DOI: https://doi.org/10.1080/0267257x.2024.2438558
Citations: 2
Primary Topic: Consumer Behavior in Brand Consumption and Identification
Type: article
Field-Weighted Citation Impact: 0.88

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article

Introduction to the special issue: marketing insights from popular culture

Jonatan Södergren, Pierre Guillet de Monthoux, Niklas Vallström

Oct 12, 2024

2 citations

Journal of Marketing Management

Consumer Behavior in Brand Consumption and Identification

0.88

article

Introduction to the special issue: marketing insights from popular culture

Jonatan Södergren, Pierre Guillet de Monthoux, Niklas Vallström

October 12, 2024article en

2 citations

Abstract

No abstract available for this paper.

Journal of Marketing ManagementVol. 40(15-16)

Stockholm School of Economics (SE), Örebro University (SE), University of Bristol (GB)

Openalex Percentile: Top 18%

Consumer Behavior in Brand Consumption and Identification

0.88

DOI Open Access PDF OpenAlex

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Introduction to the special issue: marketing insights from popular culture — Jonatan Södergren, Pierre Guillet de Monthoux, et al. · Journal of Marketing Management (2024) | TGRS Research Map | TGRS