Exploring the Impact of Digital Transformation on the Electronic Rupee (E-Rupee) by User’s Intention and Behavior to Sustain the Business Ecosystem in India using the Technology Acceptance Model

As a potential instrument to promote “financial inclusion” in the economy, central banking institutions in developing and emerging economies have acknowledged that they have considered the use of digital currency issued by a central bank. Using the Technology Acceptance Model, the study seeks to document and investigate the effects of digital currency adoption in India. To investigate and elucidate the ways in which consumers accept and utilize electronic rupee (e-rupee), a Technology Acceptance Model was developed. To investigate papers and publications about digital transformation to support India’s business ecosystem, a thorough review of the literature was conducted. The results of the study showed that a number of variables, including technical ones such as variations in practitioners’ understanding and proficiency with digital money, had an impact on adoption. The significance of the e-rupee is good for social behavior and economic progress. The greater use of digital technologies may encourage economic growth (Ha LT, Thanh TT, 2022). Therefore, the study comes to the conclusion that research should concentrate on the phenomena of users’ purpose and acceptance to revolutionize and transform digital currency, in this case, the electronic rupee, as well as the effects of this transformation on business ecosystems in India using the Technology Acceptance Model.