Design and Development of an Alternative Instructional Material for Purposive Communication

The new generation of learners acquires purposive communication more quickly when exposed to simple communication approaches and accessible material that may incorporate the experiences, methods of knowing and doing, and knowledge of students from a range of ethnic backgrounds, culturally responsive teaching, which is most often connected with the work that fosters successful teaching and learning experiences. The study aimed to design and develop an alternative instructional material for purposive communication. Key informant interviews and focus group discussions were used to gather essential data. The participants believed that the language learning competencies through needs analysis should be secured first before designing and developing the instructional material and incorporating it with the effective aid of culturally responsive pedagogy. This study also came up with general findings that could be used in analyzing how to design and develop alternative instructional material in purposive communication: needs of students in learning cultural responsiveness, design of culturally sensitive instructional material, and prescribed alternative instructional material in purposive communication. Overall, the study suggests that the need for localized alternative instructional material in a local college must be valued and used in higher education institutions to establish and empower the roles of cultural diversity, awareness, sensitivity, and multiculturalism. The researcher recommends that the next researcher conduct the complete application of the ADDIE model after designing the alternative instructional material to assess or test its effectiveness.