Calligraphy Art in Contemporary Packaging Design

Traditional culture plays a vital role in packaging design. This article explores how to incorporate the elements of small seal characters into the packaging design of stationery products to show its unique cultural heritage and artistic charm. Based on the importance of traditional culture and the cultural value of stationery brands, this article analyzes the artistic interpretation of small seal characters and their historical application in packaging design to explore the cultural connotations of existing stationery packaging design. By analyzing the problems existing in the packaging design of stationery products and finding solutions to the problems, this article explores how to combine the small seal characters with modernization in the packaging of stationery products through innovative design techniques, and finally completes the practice of stationery packaging design that meets the aesthetic needs of young people. It is hoped that this example will be used to try to achieve the purpose of enhancing the market competitiveness, economic value and aesthetic value of stationery products.