ChatGPT and CLT: Investigating differences in multimodal processing

Drawing on construal level theory, recent studies have demonstrated that ChatGPT interprets text inputs from an abstract perspective. However, as ChatGPT has evolved into a multimodal tool, this research examines whether ChatGPT's abstraction bias extends to image-based prompts. In a pre-registered study utilising hierarchical letters, ChatGPT predominantly associated these images with local rather than global letters, suggesting a concrete bias when analysing images. This starkly contrasts human participants who predominantly identified the same images with the global letters, indicating that humans and ChatGPT significantly diverge in image interpretations. Furthermore, while humans generally perceive ChatGPT to be more concrete in image processing, there is a notable discrepancy between this perception and the actual level of concreteness exhibited by ChatGPT in handling image-based tasks. These findings provide insights into the distinct cognitive behaviours of LLMs compared to humans, contributing to an emerging understanding of LLM cognition in the context of multimodal inputs.

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Publication Details

Journal
Journal of Economy and Technology
Published
2024-12-07
DOI
https://doi.org/10.1016/j.ject.2024.11.008
Citations
2
Primary Topic
AI in Service Interactions
Type
article
Field-Weighted Citation Impact
0.69
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article

ChatGPT and CLT: Investigating differences in multimodal processing

Michael Cahalane, Samuel N. Kirshner
2 citations
Journal of Economy and Technology
AI in Service Interactions
0.69
article

ChatGPT and CLT: Investigating differences in multimodal processing

Michael Cahalane, Samuel N. Kirshner
article en
2 citations

Abstract

Drawing on construal level theory, recent studies have demonstrated that ChatGPT interprets text inputs from an abstract perspective. However, as ChatGPT has evolved into a multimodal tool, this research examines whether ChatGPT's abstraction bias extends to image-based prompts. In a pre-registered study utilising hierarchical letters, ChatGPT predominantly associated these images with local rather than global letters, suggesting a concrete bias when analysing images. This starkly contrasts human participants who predominantly identified the same images with the global letters, indicating that humans and ChatGPT significantly diverge in image interpretations. Furthermore, while humans generally perceive ChatGPT to be more concrete in image processing, there is a notable discrepancy between this perception and the actual level of concreteness exhibited by ChatGPT in handling image-based tasks. These findings provide insights into the distinct cognitive behaviours of LLMs compared to humans, contributing to an emerging understanding of LLM cognition in the context of multimodal inputs.

Journal of Economy and TechnologyVol. 3
UNSW Sydney (AU)
Openalex Percentile: Top 23%
AI in Service Interactions
0.69
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