A Study of Role of Social Media in the Recruitment and Selection Process

This study explores the transformative role of social media in modern recruitment practices, with a specific focus on Sarda Group's "Vachan" initiative. Social media platforms like LinkedIn, Facebook, and Twitter have redefined traditional hiring by enabling broader candidate reach, real-time engagement, and enhanced employer branding. Leveraging a mixed-methods approach, including quantitative analysis of social media recruitment data and qualitative interviews with HR managers, the research highlights how Sarda Group has used these platforms to attract talent, streamline recruitment, and align hires with organizational culture and values. The findings reveal that social media improves recruitment efficiency, enhances employer visibility, and provides insights into candidate profiles, enabling better hiring decisions. However, challenges such as data privacy, potential biases, and ethical considerations persist. This study concludes that while social media is a powerful tool for recruitment, organizations must continuously adapt strategies to address emerging challenges and optimize its use responsibly. The insights provide a framework for leveraging social media effectively in recruitment, emphasizing transparency, ethical practices, and strategic integration.