Strategies for Impact When Working In-house : Learnings from RAC CoLAB, an in-house service design and innovation team
In-house service design teams can support larger organisations be responsive to changing customer expectations and technological advancements. There is extensive tacit knowledge unique to both establishing an in-house service design team and iterating its practices so that its work is valued and impactful.
Authors
- Alice Brown (ORCID: https://orcid.org/0000-0002-0306-729X)
- Lisa Fletcher (ORCID: https://orcid.org/0000-0002-8348-472X)
- Cettina Raccuia
Publication Details
- Journal
- Touchpoint
- Published
- 2024-12-06
- DOI
- https://doi.org/10.30819/touchpoint.15-3.18
- Primary Topic
- Service and Product Innovation
- Type
- article
- Field-Weighted Citation Impact
- 0.00