Assessment of satisfaction of using socially marketed health consumables at government settings among beneficiaries in a rural area of Hooghly District, West Bengal
Proper social marketing strategies, adequate promotion, regular awareness campaigns, and tailored training of field healthcare workers are required to improve the acceptability, availability, and marketing of these health consumables.
Authors
- Bobby Paul (ORCID: https://orcid.org/0000-0003-0217-2458)
- Monalisha Sahu (ORCID: https://orcid.org/0000-0002-4818-5994)
- Ankush Banerjee (ORCID: https://orcid.org/0000-0003-2762-123X)
- Lina Bandyopadhyay
- Aditi Sur
- Rivu Basu
Institutions
- All India Institute of Hygiene and Public Health (IN)
- KPC Medical College and Hospital (IN)
Publication Details
- Journal
- Journal of Family Medicine and Primary Care
- Published
- 2024-12-01
- DOI
- https://doi.org/10.4103/jfmpc.jfmpc_751_24
- Primary Topic
- Global Maternal and Child Health
- Type
- article
- Field-Weighted Citation Impact
- 0.00