Strategic intersectional identity management strategies amidst identity threats: insights from U.S. Latina nonprofit CEOs

Purpose This study identifies the strategic intersectional identity management (SIIM) behaviors that Latina nonprofit CEOs engage in to navigate hegemonic spaces. Design/methodology/approach Data were collected via semi-structured life history interviews with Latina CEOs of nonprofit organizations and analyzed using critical race feminist thematic analysis grounded in critical race theory (CRT), Latinx Critical Legal (LatCrit) theory and feminist theory. Counterstorytelling methods reveal Latina CEOs’ SIIM behaviors and challenge dominant narratives of leadership. Findings Latina CEOs recounted experiences of identity threats and their identity manifestations and suppression strategies within five contexts: white supremacy hotbeds, liberal white supremacist spaces, pan-ethnic Latinx communities, white feminist spaces and women of color (WOC)-led workplaces. Research limitations/implications This study focuses on Latina CEOs of nonprofits, a distinct context which shares many similarities with for-profit CEO roles. We use a small sample size that, while appropriate for our methodology, limits generalizability. Practical implications This research provides valuable insights for practitioners, including board members, donors, staff and coalition partners. It highlights the need for changes in board development, funder education and transformative allyship among coalition partners. Originality/value This paper offers SIIM as a way to challenge monolithic constructions of Latinidad and advocates for intersectional analyses and nuance when studying and supporting Latina leaders.