GenAI Creativity in Narrative Tasks: Exploring New Forms of Creativity

This study examined generative artificial intelligences (GenAIs), as popularized by ChatGPT, in standardized creativity tests. Benchmarking GenAI against human performance, the results showed that ChatGPT demonstrated remarkable fluency in content generation, though the creative output was average. The random nature of AI creativity and the dependency on the richness of the training database require a reassessment of traditional creativity metrics, especially for AI. Our findings highlight the integral role humans play in guiding AI to foster genuine originality, suggesting the need for future research in human-AI co-creation and the development of robust AI creativity measurement mechanisms.